DAHDAS (da-dus)
dahdas = my dadas = my fathers.
​​1962 is where it really started.
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the year my father was born.
one of the greatest chefs i have and ever will have known.
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cooking was his love language.
the joy in watching people enjoy his food was enough.
this recipe has been passed down through generations by tasting, adjusting and knowing.
he taught me to respect ingredients, the components that make flavour.
he taught me to wait for the oil to speak, to never rush.
flavour is something you create, it's built, it's a process.
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for years i looked for a taste similar on the shelves and never found it.
jars of 'curry' that flattened a whole region into one word.
pastes mixed up with sugar, preservatives and seed oils.
nothing tasted like Karnataka.
nothing tasted like his kitchen.
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so, i made it myself.
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its semi- traditional.
the base is his. the rest is mine.
dahdas taste paste is also made with 100% extra virgin olive oil.
​one product, real ingredients, real flavour.
marinade? spread? dip? curry paste? tick tick tick tick.
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this brand is something my father and i spoke about for years but we never quite took that leap of faith.
though my heart is broken,
i know that time is now.
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EVERY DISH
ONE JAR ,
this isn't another curry paste
this isn't another condiment
it's both.
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mainly, it's a product made for you to experiment with.​
there were no rules in my fathers kitchen and i want you to break the rules of yours.​
this paste has been created to add a new layer of flavour to everyday dishes.
a ​punch of South Indian maximalism, vibrancy,
a gesture of love without words to reignite creativity,
passion and fun in the kitchen!
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THE MAN
ON THE JAR
inspired by my father
the joy, the fun,
the spark we want to reignite into cooking.
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cooking was everything
he didn't say out loud,
sit down, lets eat
which translates to
you're loved, welcome home.
MANGALORE ,
KARNATAKA
the markets, the kitchens, the food.
its warm.
its loud.
its beautiful in an, unpolished way.
you can taste the place
if you know what to look for.
the coconut that grows on the coast
the tamarind that hangs over the roadside
an abundance of deep red chillis
curry leaves hitting hot oil,
a sound before a flavour
thats what this jar holds
the real thing, the way its made at home
most people have never eaten Mangalorean food
thats why we made it
this coast has
one of the greatest cuisines of india and,
it deserves a jar on your shelf.
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